OUR STORY

Founded in 2012, Rasa Sayang is a Malaysian fashion retailer dedicated to offering the best in Muslimah fashion — thoughtfully blending traditional values with modern style. Our purpose has always been to provide clothing that empowers Muslimah women to dress modestly with confidence, comfort, and elegance.

Our collections are designed in-house and curated for Muslimah women, featuring modest yet contemporary pieces suitable for festive occasions, workwear, and everyday casual wear. We take pride in delivering quality garments at accessible price points, ensuring our designs remain affordable without compromising on craftsmanship or style.

Today, Rasa Sayang operates 14 retail outlets nationwide in Malaysia, located at Kulim Central, Lotus’s Seberang Jaya, Mesra Mall, KTCC Mall, KB Mall, Kuantan Parade, East Coast Mall, Kuantan City Mall, 9 Avenue Nilai, Plaza Metro Kajang, AEON AU2 Setiawangsa, Melawati Mall, Selayang Mall, and Ampang Point.

In addition to our physical stores, we have expanded our presence across major digital shopping/ e-commerce platforms, including Shopee, TikTok Shop, and our official webstore, making our collections easily accessible to customers nationwide.

Rasa Sayang Concept

At Rasa Sayang, we respect the cultural values and dressing standards of Malay women, while staying attuned to the evolving fashion preferences of today’s generation. Our designs strike a balance between modesty and modernity, ensuring our customers feel stylish, confident, and comfortable.

What sets Rasa Sayang apart is our strong commitment to offering up-to-date fashion at affordable prices. Customers can expect well-designed, quality pieces that deliver true value for money.

Our Vision

To be the preferred choice for anyone who loves Muslimah fashion. (Menjadi Pilihan utama bagi sesiapa yang suka fesyen Muslimah)

Our Mission

Externally: To fulfil customers’ needs in Muslimah fashion. (Memenuhi keperluan pelanggan terhadap fesyen muslimah)

Internally: To continuously improve our quality, service, value, people, and business growth — contributing positively to a better future. (Sentiasa berterusan meningkatkan kualiti, perkhidmatan, nilai, pasukan dan kemajuan syarikat agar dunia ini menjadi semakin baik)

Our Tagline

Fesyen Terkini, Jiwa Tradisi

Our Core Value

• Wholehearted Commitment (Sepenuh hati)
• Responsible (Bertanggungjawab)
• Gratitude (Bersyukur)
• Innovation & Continuous Improvement (Inovasi dan Peningkatan)
• Teamwork (Bekerjasama)
• Customer First (Pelanggan No. 1)

Our Award